sales axioms and clever ways.

Right or wrong, good or bad, the following are true techniques humans use on one another, especially in sales.

the takeaway (we want what we "cant" have)
the choice close (easier to pick one out than one choice only)
pain - gain (people will do more to avoid pain than to gain i.e. loss of $)
approval of others-(who wants to be the first or only one to buy?)
tie downs (isn't it, shouldn't it , couldn't it? gets client nodding against his own will!)
yes chute (now do you see why we have so many customers? what are you going to say--no? while everyone around you is enjoying their hula hoops.
keeping up with the Jones (we buy things we don't need and cant afford and really don't want- to impress people we don't even like)
tweak emotions(this is where the true performers work and are in the top ten % sales in the world and if you didn't get the 5 bells section this will cost you $600.00 to view and learn)
curiosity killed the cat(see above :)
w.i.f.m(whats in it for me? sales is the exchange of goods or money satisfactory to both parties)
dirty laundry(i think everyone has it and can be used in sales.)
communication skills(75% is visual -10-15% spoken- heard.)did you get that?
recon( I'm giving to many things away here so lets move elsewhere.