Sunday, February 14, 2010

Human nature as viewed by salespeople

What makes us tick? And how can we use this knowledge to our advantage?

Everyday we intermingle with others -family,friends,acquaintances,associates,strangers.
there are dynamics at play that we might not be aware of, but if you are skilled in observing
the ingredients that determine the outcomes in these encounters you will have a much better
handle on life in general.

All of us are made up of past experiences that both parts of our brain use as building blocks to phase our personal view of life and how we interpret current situations that dictate our actions that follow. Some of our actions provide great happiness-others have dire consequences.

Since we are not born with a manual of life- the manual is written as you progress and pages are inserted for you by others whose agenda might not be in your best interest.

Inherited and acquired.

We inherit a lot before we even start collecting our own policies and procedures manual.
For me personally, the most startling thing i have read regarding the human experience
was a study done on zygote twins separated upon birth. They were unaware of their twins
and the study showed how alike they were. They smoked, ate ,drank,married, made, produced
had same jobs, hobbies all identical not similar. Very eerie to say the least. We wont discount free will just yet, but there are variable influences that definitely play a roll. Like father like son,as the saying goes. In additon to this our blood types say who we are also. It goes something like this;
type A;
oldest type, meat eater -hunter
type B
agricultural-hunter gatherer -nomadic to settlements
A-B
merging of both
O
modern man
RH
rare and is traced to the basque region
i will stick to science here, however there are interesting opinions regarding these people.

apparently the studies suggest attributes and influences of the blood types.
there are many other studies revealing basic makeup, weather, chemical influences,food etc.
A circumcised baby is forever hardwired to feel more physical pain than those not circumcised,
and can determine actions big or small relative to pain.

Much has been written on all this and more but the point to be made is that some of our foundation bricks are already there for us, culturally and collective unconscious as well.

Am i wrong to propose most people dont understand love? With hormones bouncing in our heads like ping-pong balls with the ultimate goal of procreation at any cost? Or a relationship developed over time? We know it to be both and half the history of mankind if not more is written upon this part of our lives. Be that as it may the glandular secretions injected into our
bodies determine many outcomes beyond our control, to various degrees. A joke i heard demonstrates (for the sake of levity)this..what do you get with a woman who has esp and pms?
answer: a b***h who thinks she knows everything!! Before you lash back at me go to
sincewhenisthetruthasin.com.

There are at least 50 words describing positive emotions and 50 describing negative emotions.
Did you know 80% of purchase decisions worlwide are made emotionaly?

Allright lets get into it:

The human is a greedy, lying, cheating, nose picking,ass scratching,opportunistic,fornicator
disguised by thin veneers of civilization. Didnt like this statement? stick around.

I had the the chance to mingle with admen in new york, and heard the following about how to manipulate people in advertising.

there are core hardwired events past, present and future about humans that make us predictable. They are primordial and make up a lot of our behavior. This was in 1975.
It was hard for me to believe the back page ad space of a certain magazine cost $400,000.
this included the space itself, photographer, airbrush, and psychologist. You dont spend money like that hoping people see it and buy your product. They knew what they were doing, and we are talking about a lot of money here.
These admen knew the following about us humans:
our core hardwired self is influenced by ;
birth trauma
oral-anal
food
sex
death trauma

I am assuming you are familiar with subliminal advertising, but will recap some of its finer points here. Old film before video was 24 frames a second, put in the word "sex" on one frame only and you will not see it - but your unconscious does and remarkably sales go up. This event
did not go unoticed and the ad was withdrawn with susbsequent legal and moral antecedents
to this day. When we read a magazine, our eyes and in one second or less, glimpses the 4 corners
as such ,left top, right top, down to right bottom, left bottom and then center. This is revealed by laser tagging. You would think the center would be the central matter, not so. I mean it would be beneficial to know what the product is you are buying but the corners prey on our subconcious to fasten the product. A collection of popular magazines then showed the following
discoveries made: A sex act airbrushed into the clouds- a glass with 3 ice cubes spelling s-e-x.-
baby embryos in bubbles-phallic and vaginal symbols all over. The list goes on and on but prey on the above mentioned 5 human bells. Obviously things have progressed and are more sophisticated now, but lets mention one more to understand human nature.

Here was this ad for fancy expensive liquor on the side table next to a den type highback reading chair. You can see the room with the fireplace but not who is seated as the chair is facing back. Close observation revealed murky figures airbrushed in consisting of wolves, grim reapers, skulls, black sheets.

heres how it works:
who buys very expensive liquor?/ 50 years and up.
what magazine is it?/not teen beat- affluent male type magazine.
which of the 5 bells will be rung here? death scare trauma.
when will purchase be made? not right now.
why? the unconscious picked up the "core reminder" of a personal secret, hope, fear, aspiration and when the viewer
is at the store if he doenst have a strong brand preference, or even if he does these titillating little images from the unconscious tug at the conscious and sway. It can only be measured in sales, and you would not spend money unless results are shown.

Laser tags also show we stare at sexual areas al little too much, sex sells.
The idea is that when we go shopping we can be manipulated just enough to go that way instead of this way. Someone scoffed at all this once but were totally turned around when we perused many magazines. Usually the big bucks are the front pages and back. Yes i know the binding is designed to open to certain pages and all that stuff but we would be going off our true subject.
Before we continue, pick a number please............

1-2-3-4-

and ill tell you something about humans

to be contd. as soon as i can.

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